Bet365 vs. Unibet – A Comparison of Two Sports Betting Giants in 2025

Sports betting enthusiasts in 2025 are spoilt for choice, with industry leaders such as Bet365 and Unibet continuing to dominate the market. Both platforms have earned reputations for reliability, extensive betting options, and innovative features. But which one offers the best overall experience for users? In this detailed comparison, we analyse their strengths, weaknesses, and the key differences that set them apart.

Platform Usability and User Experience

The design and usability of an online sportsbook are crucial for both new and experienced bettors. Bet365 is renowned for its functional yet somewhat traditional interface. While it may appear cluttered to beginners, experienced users appreciate its efficiency and in-depth betting options. The platform provides seamless navigation, with quick access to live betting, markets, and promotions.

Unibet, on the other hand, offers a more modern and user-friendly interface. The platform is designed with simplicity in mind, making it more accessible to newcomers. The intuitive layout ensures that markets are easy to find, and placing bets is a straightforward process. Additionally, Unibet’s mobile app is particularly well-optimised, with smooth performance and quick loading times.

While Bet365 excels in functionality and market depth, Unibet wins in terms of ease of use. The choice depends on whether the user prioritises detailed betting tools or an intuitive, beginner-friendly experience.

Mobile Betting Experience

Both Bet365 and Unibet have dedicated mobile apps, but they cater to different types of users. The Bet365 app offers an extensive range of features, including in-play betting, live streaming, and cash-out options. However, its complex interface may take some time to master.

Unibet’s mobile app focuses on simplicity, ensuring that even novice users can place bets effortlessly. The app’s live streaming and in-play betting functions are well-integrated, making it an attractive option for mobile-first bettors.

Ultimately, Bet365 is ideal for experienced bettors who require comprehensive features, whereas Unibet provides a more streamlined mobile betting experience.

Betting Markets and Odds

Both platforms offer extensive coverage of sports markets, but Bet365 is widely regarded as the industry leader in this regard. The platform covers an incredible array of sports, including niche options such as Gaelic sports, esports, and lesser-known leagues worldwide.

Unibet also provides an extensive selection of markets, but it generally focuses on mainstream sports. While it offers competitive odds, Bet365 often has a slight edge when it comes to market depth, particularly for live betting.

For users who enjoy betting on a wide variety of sports and obscure events, Bet365 is the better option. However, Unibet remains a strong competitor, especially for those focused on major sports leagues.

Live Betting and Streaming

Live betting has become an essential feature for modern sportsbooks. Bet365 is a pioneer in live betting, offering a vast selection of in-play markets, real-time odds updates, and a comprehensive live streaming service covering thousands of events worldwide.

Unibet also offers a strong live betting platform, with well-organised markets and reliable odds updates. However, its live streaming service, while extensive, does not match the sheer volume of events available on Bet365.

If live betting and streaming are top priorities, Bet365 provides the superior experience. However, Unibet still delivers a solid in-play betting service for those seeking a more straightforward interface.

Bonuses and Promotions

Promotional offers play a crucial role in attracting new bettors and retaining existing ones. Bet365 is known for its regular promotions, including welcome bonuses, bet credits, and loyalty rewards. These promotions are typically tailored to different sports and ongoing events, providing users with various incentives.

Unibet also offers competitive promotions, including risk-free bets, deposit bonuses, and cashback offers. One of its standout features is its frequent free bet promotions, which cater to both new and returning players.

While both platforms provide attractive bonuses, the choice depends on personal preference. Bet365’s offers tend to focus on bet credits and accumulator boosts, whereas Unibet frequently provides risk-free bets and cashback incentives.

Payment Methods and Withdrawals

Bet365 and Unibet support a wide range of payment methods, including credit/debit cards, e-wallets (PayPal, Skrill, Neteller), and bank transfers. Both platforms process withdrawals efficiently, with most e-wallet transactions completed within 24 hours.

Bet365 offers a slightly broader range of payment options, including more regional banking methods in different countries. Unibet’s transaction speeds are commendable, but some withdrawal methods may take longer depending on the user’s location.

For users who prioritise diverse payment options and quick withdrawals, both sportsbooks perform well, with Bet365 having a slight advantage in terms of variety.

Security and Customer Support

Security is a top priority for both operators, with Bet365 and Unibet employing the latest encryption technology to protect user data. Both platforms hold multiple gambling licences from reputable regulatory bodies, ensuring fair play and responsible gaming practices.

Customer support is another key consideration. Bet365 provides 24/7 live chat, email, and telephone support. Its response times are generally quick, and the support team is knowledgeable.

Unibet also offers 24/7 customer support, with live chat and email options. While the service is efficient, response times may vary depending on demand.

Which One is the Better Choice?

Choosing between Bet365 and Unibet depends on individual preferences. Bet365 is ideal for those who prioritise market variety, live streaming, and advanced betting features. Unibet, on the other hand, is an excellent choice for users seeking a straightforward, user-friendly platform with competitive promotions.

Ultimately, both platforms offer top-tier sports betting experiences. The best choice comes down to whether you value market depth and extensive features (Bet365) or ease of use and simplicity (Unibet).